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The Japanese companies, Dentsu & Canon have a long standing relationship.
The project was to have a narrative style microsite for U.S. audiences, celebrating the tremendous impact Canon has on genres of photograph & video production.
• This was to showcase the U.S. Canon brand and its technical superiority as it innovated technology to capture different to real life situations.
• When the marketing director at Dentsu NY met with the Canon representatives from Japan he learnt what was missing in the project brief.
• It is the lenses, not camera body that make Canon products special.
• The content strategy had to be redone very close to the scheduled launch date, and I joined at this stage.
Once the content writing team re-classified the information by lenses, and highlighted the story of the lenses in the copy, I was one of the people who helped create the Content Management System for the back end.
Creating the CMS, integrating data from the previous system also involved reporting bugs and missing assets.
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